Custom Domains

Every FluxStore store comes with a free subdomain at yourstore.fluxstore.net. A custom domain lets your store live at an address you own, like store.example.com or shop.myserver.gg. This builds trust with buyers and makes your store feel like part of your brand rather than a third party platform.

How it works

FluxStore uses Cloudflare for SaaS  to handle custom domains. When you connect a domain, FluxStore registers it as a custom hostname with Cloudflare. All traffic to your domain is routed through Cloudflare’s network, which handles SSL termination and forwards requests to FluxStore’s servers. This means your store gets Cloudflare’s global CDN, DDoS protection, and automatic SSL without you having to configure any of it.

Subdomains only

Custom domains currently only work with subdomains like store.example.com or shop.myserver.gg. Apex domains (e.g. example.com without a subdomain) are not supported because most DNS providers don’t allow CNAME records on the root domain, which is required for Cloudflare for SaaS routing.

If your DNS provider supports CNAME records on the root domain (some offer this as “CNAME flattening” or “ALIAS records”), you can try pointing your apex domain to cf-custom.fluxstore.net and it may work. However, this is not something we actively support or test against, so your mileage may vary. We plan to add proper apex domain support in the future.

Setting up a custom domain

There are two parts: creating a DNS record with your domain provider, then connecting the domain in FluxStore.

1. Create a CNAME record with your domain registrar or DNS provider. Point your desired domain to cf-custom.fluxstore.net. For example, to use store.example.com, create a CNAME record with name store and target cf-custom.fluxstore.net.
2. Wait for DNS propagation. Most providers update within minutes, but it can take up to 48 hours.
3. Connect in FluxStore. Go to Dashboard > Store Settings > Custom Domain, type your full domain (e.g. store.example.com), and click Save. FluxStore will verify your DNS and provision an SSL certificate automatically.

Domain Status

After adding your domain, it progresses through several states before becoming active.

SSL Certificates

SSL certificates are automatically provisioned through Cloudflare. Once your DNS record is verified, the certificate is issued with no manual steps. Your store will be served exclusively over HTTPS, and HTTP requests are automatically redirected.

Refreshing Domain Status

If your domain is stuck in Pending or SSL Pending for a while, go to Dashboard > Store Settings > Custom Domain and click Refresh Status to trigger a recheck against Cloudflare.

Removing a Custom Domain

To disconnect a custom domain, go to Dashboard > Store Settings > Custom Domain, click Remove Domain, and confirm. Your store will revert to the default yourstore.fluxstore.net subdomain. You should also delete the CNAME record from your DNS provider to avoid pointing to a disconnected endpoint.

Troubleshooting

DNS Propagation Delays

DNS changes can take up to 48 hours to propagate globally. If your domain shows as Pending shortly after setup, give it some time and try refreshing the status later.

CNAME Conflicts

Make sure there are no other DNS records (like an A record) on the same hostname as your CNAME. Conflicting records will prevent the domain from connecting. If you see errors, check your DNS provider for duplicate entries on the same subdomain.

SSL Certificate Delays

SSL provisioning typically completes within a few minutes but can take up to 24 hours in rare cases. If your domain is stuck on SSL Pending for more than 24 hours:

1. Verify the CNAME record is correctly pointing to cf-custom.fluxstore.net
2. Make sure there are no conflicting DNS records (e.g. an A record on the same hostname)
3. Try refreshing the domain status from the dashboard
4. Contact support  if the issue persists

Next Steps

• General Settings: configure your store name, slug, and currency
• Checkout: customize what information you collect from buyers