Statistics
The Statistics page is where you see how your store is actually performing — revenue, orders, top packages, where customers come from, where checkouts drop off. It’s split into 15 tabs so you can drill into one area without losing context in the others.
Viewing statistics requires the Reports permission with at least View access.
What each tab shows
| Tab | What it covers |
|---|---|
| Overview | High-level summary of revenue, orders, and customer counts |
| Revenue | Revenue trends over time, breakdowns, period-over-period comparisons |
| Orders | Order volume, status distribution, processing-time charts |
| Products | Top-selling packages and per-package performance |
| Categories | Revenue and order counts per category |
| Customers | New vs returning customers, top spenders |
| Discounts | Coupon usage and promotional revenue impact |
| Payments | Transaction volume and conversion per payment gateway |
| Servers | Command delivery success rates per connected server |
| Time | Purchase patterns by hour of day and day of week |
| Retention | Repeat purchase rates and customer lifetime value |
| Advanced | Conversion rates, revenue per visitor, cross-metric correlations |
| Visitors | Unique visitor counts and visitor-to-customer conversion |
| Funnel | Checkout funnel with drop-off at each stage |
| Traffic | Traffic sources, referrers, and conversion by channel |
Date filtering
Every tab respects the date range you pick at the top of the page. Use the quick-select buttons (7 days, 30 days, 90 days, last year) or set a custom start and end date. The range carries across tabs, so switching from Revenue to Funnel keeps the same window.
Plan availability
| Plan | Tabs |
|---|---|
| Free | Overview, Revenue, Orders, Products, Categories, Payments, Servers |
| Pro | Everything on Free, plus Customers, Discounts, Time, Retention, Advanced, Visitors, Funnel, Traffic |
If a tab is Pro-only, the dashboard will show an upgrade prompt when you click it.
Tips
- Compare like-for-like. A “30 days” view this month against “30 days” last month tells you more than a year-to-date snapshot.
- Use Funnel before Traffic. If you’re losing customers, find out where in the checkout they drop off first; then look at where they came from to see whether one traffic source is converting worse than the others.
- Server tab is a leading indicator of refund requests. A spike in command-delivery failures usually shows up here a day or two before angry support tickets do.